When it comes to digital transformations, it’s important to listen to what the customer wants, but even more crucial to understand what they really need. However, with today’s innovative technologies evolving so swiftly, even if we are able to understand these needs, we will have to figure out how to meet them in terms of technology and provide guidance on different ways to solve them. 

Not only do we need to understand the technological advances and match them to customer needs, we also have to adapt the process in which they work. Having these dynamics makes it imperative to work while constantly learning, experimenting to cut through the uncertainty.

➥ To embark on your learning journey and to discover how best to contribute to digital transformations, you can: 

① Be curious about what’s possible – There is always more to what we see and hear. 
② Take a continuous learning approach to the problem you’re trying to solve and the technologies as they evolve. 
③ Don’t lose sight of the customer – These are the very people you are trying to influence. Empathize with their experiences while selecting the right solutions. 
④ Finally, focus ruthlessly on the results and metrics of the business and the customer you are trying to impact.

Being aware of the latest technology developments will help you achieve better business results. As you gain a deeper grasp, analysis and evaluation of various digital and technical capabilities over time, you will be able to generate new insights and breakthroughs for your teams as they work together to solve business problems and seize new opportunities.